Go-to-Market Strategy for Early-Stage Startups: What Actually Works
Are you pre-revenue and trying to figure out how to get your first customers? After advising dozens of early-stage startups at UC […]
Category: Marketing
Avoid These Top 6 Mistakes When Building Your Startup Website
Are you building a website for your startup? As a marketing advisor to startups at UC Berkeley’s Skydeck incubator, I see founders […]
Top 5 Startup Marketing Mistakes (And How to Fix Them)
I’ve been a marketing advisor to early-stage startups at UC Berkeley’s Skydeck incubator for a few months now, and I wanted to […]
How to Measure Marketing Attribution Accurately
Marketing attribution is about asking, out of the many marketing channels you are using and paying for, which marketing channels actually work? […]
Your B2B Marketing Channel Checklist
If you do B2B marketing for startups, or you’re devising a go-to-market strategy for a new line of business in a B2B […]
How to Present Marketing to Your Board of Directors
Marketing VPs and even CMOs often get left out of board meetings. If you are invited to present your marketing strategy to […]
The Future of Search Marketing
Somebody recently asked me, what is the future of paid search marketing? At first, I thought, the simple (and stupid) answer to […]
Spanish-English Glossary for Digital Marketing
If you do digital marketing in Spanish or many other languages, you quickly realize it’s hard to find good translations for English […]
B2B Marketing & the New Digital Strategy
B2B marketing has changed a lot in the last 15 years – so much so that it’s starting to resemble B2C marketing. […]
What Makes a Good Brand?
I’m often talking to companies who ask me: What do you think of our brand? Do we need to change it? In […]
The Top 15 Questions for Good Branding and PR
Whether you’re a founder seeking money from investors, a CEO explaining your company to the press, or a marketer just trying to […]
LinkedIn Ads: A Hands-On Review
LinkedIn Ads is LinkedIn’s advertising platform. I’ve been using LinkedIn Ads on live clients since 2013, and since there aren’t many hands-on […]
A Sample One-Page Marketing Plan
Many people have asked what my one-page marketing plan template looks like with an example of real-world content filled in. So when my friend […]
SEO for Local Businesses
A number of my friends have small, local businesses, and I often see them making the same mistakes with their search engine […]
Thinking, Fast and Slow: A Review
“Thinking, Fast and Slow” is an approachable and comprehensive summary of behavioral economics from Nobel Prize winner Daniel Kahneman. I liked it a lot, and I discuss implications for marketing and management in this book review.