Top 5 Startup Marketing Mistakes (And How to Fix Them)

Posted Leave a commentPosted in Entrepreneurship, Marketing

I’ve been a marketing advisor to early-stage startups at UC Berkeley’s Skydeck incubator for a few months now, and I wanted to share some common mistakes that I’ve seen repeatedly that hurt these young startups’ marketing efforts — and sometimes even make it hard for me to help them. Recognize these pitfalls and apply the […]

How to Measure Marketing Attribution Accurately

Posted Leave a commentPosted in B2B, Marketing, Marketing Automation, Search, SEO

Marketing attribution is about asking, out of the many marketing channels you are using and paying for, which marketing channels actually work? Which ones don’t? And are you paying the right amount for the ones that do work? Measuring marketing attribution is one of the biggest challenges for high-scalability performance marketing, and I don’t believe […]

LinkedIn Ads: A Hands-On Review

Posted 3 CommentsPosted in Marketing, Search

LinkedIn Ads is LinkedIn’s advertising platform. I’ve been using LinkedIn Ads on live clients since 2013, and since there aren’t many hands-on reviews from actual marketers, I thought I’d contribute one explaining how best to advertise on LinkedIn. What is LinkedIn Ads? LinkedIn Ads is LinkedIn’s proprietary advertising platform. It’s similar to other pay-per-click (PPC) […]

A Sample One-Page Marketing Plan

Posted 16 CommentsPosted in Entrepreneurship, Management, Marketing, Strategy

Many people have asked what my one-page marketing plan template looks like with an example of real-world content filled in.  So when my friend Kerry Kobe at Sweet Sanity Designs needed to rethink her marketing strategy, I worked with her to fill out my marketing plan template, and she kindly allowed me to share her real sample marketing […]