Display Archives - Daniel Silver

Spanish-English Glossary for Digital Marketing

Posted 28 October, 201514 February, 2020 Daniel Silver3 CommentsPosted in Display, International, Marketing, Search, SEO

If you do digital marketing in Spanish or many other languages, you quickly realize it’s hard to find good translations for English terms that you use every day.

The Pitfalls of Retargeting

Posted 28 June, 201214 August, 2018 Daniel Silver1 CommentPosted in Display, Marketing

Retargeting is an easy way to get the most out of your online marketing, but it can easily corrupt your marketing data if you’re not careful. Here’s how to avoid that.

Why DSP Advertising Doesn’t Work As Advertised

Posted 20 June, 201210 July, 2018 Daniel SilverLeave a commentPosted in Display, Marketing

Demand-side platforms (DSPs) were supposed to revolutionize how we buy online advertising, but they have trouble delivering for performance marketers. Here’s why they haven’t lived up to the hype.