Entrepreneurship Archives

Go-to-Market Strategy for Early-Stage Startups: What Actually Works

Are you pre-revenue and trying to figure out how to get your first customers? After advising dozens of early-stage startups at UC […]

Are you building a website for your startup? As a marketing advisor to startups at UC Berkeley’s Skydeck incubator, I see founders […]

I’ve been a marketing advisor to early-stage startups at UC Berkeley’s Skydeck incubator for a few months now, and I wanted to […]

Many people have asked what my one-page marketing plan template looks like with an example of real-world content filled in. So when my friend […]

How do you become famous? Read a business analysis of the sources of fame.

I’m a little sad to see Steve Jobs pass from the scene. Steve Jobs was an inspiration to technology marketers everywhere. He […]

The 4-Hour Workweek as described by Tim Ferriss is a great idea — IF you’re good at search engine marketing AND you’re very, very lucky.