Are you pre-revenue and trying to figure out how to get your first customers? After advising dozens of early-stage startups at UC Berkeley’s Skydeck incubator, I find myself repeating the same advice on go-to-market (GTM) strategy (that is, the process of getting your first product “out there” and getting your first customer and first sales). […]
Are you building a website for your startup? As a marketing advisor to startups at UC Berkeley’s Skydeck incubator, I see founders fall into a lot of common traps. Here are some more common mistakes to watch out for: Mistake 1: Focusing mostly on website looks It’s tempting for founders to spend a lot of […]
I’ve been a marketing advisor to early-stage startups at UC Berkeley’s Skydeck incubator for a few months now, and I wanted to share some common mistakes that I’ve seen repeatedly that hurt these young startups’ marketing efforts — and sometimes even make it hard for me to help them. Recognize these pitfalls and apply the […]
Many people have asked what my one-page marketing plan template looks like with an example of real-world content filled in. So when my friend Kerry Kobe at Sweet Sanity Designs needed to rethink her marketing strategy, I worked with her to fill out my marketing plan template, and she kindly allowed me to share her real sample marketing […]
How do you become famous? Read a business analysis of the sources of fame.
I’m a little sad to see Steve Jobs pass from the scene. Steve Jobs was an inspiration to technology marketers everywhere. He made products that were simple, beautiful and delightful to use. He marketed those products in the same way: with simplicity, beauty, and inspiration. He didn’t talk down to customers. He didn’t manipulate customers […]
The 4-Hour Workweek as described by Tim Ferriss is a great idea — IF you’re good at search engine marketing AND you’re very, very lucky.