If you’ve been hired to take over a digital marketing project, your first order of business should be to understand and analyze what came before. Here’s how to conduct a comprehensive digital marketing audit.
Marketing attribution is about asking, out of the many marketing channels you are using and paying for, which marketing channels actually work? […]
When I was VP of Marketing at Newfi Lending, we decided we needed a new, proper marketing automation system. The selection process […]
Somebody recently asked me, what is the future of paid search marketing? At first, I thought, the simple (and stupid) answer to […]
If you do digital marketing in Spanish or many other languages, you quickly realize it’s hard to find good translations for English […]
Recently somebody asked me, is search engine optimization dead? I asked them, what does that even mean? SEO is only dead when […]
LinkedIn Ads is LinkedIn’s advertising platform. I’ve been using LinkedIn Ads on live clients since 2013, and since there aren’t many hands-on […]
A number of my friends have small, local businesses, and I often see them making the same mistakes with their search engine […]
Finding the best SEO keywords (search engine optimization) requires a good plan, some creativity, and a lot of research. Here’s how to do it.
This is the best shaving technique I’ve found, with dermatologist-approved recommendations for shaving cream, shaving oil, and moisturizers.
Retargeting is an easy way to get the most out of your online marketing, but it can easily corrupt your marketing data if you’re not careful. Here’s how to avoid that.
Demand-side platforms (DSPs) were supposed to revolutionize how we buy online advertising, but they have trouble delivering for performance marketers. Here’s why they haven’t lived up to the hype.
Your website is not the sum of your online marketing. You must consider where customers actually learn about you, and then where they need to go to make you money.
If you are still using broad match for search engine marketing on Google, you are wasting your money. You can greatly improve […]
Harried search engine marketers like myself — and especially those who don’t have the money to pay for agencies or bid management […]