When faced with marketing a new company or a new product, many people immediately fire up the emails, ads, or whatever else worked at their last gig.
I do things differently. Before I communicate, I always draw up a strategic plan identifying our goals, target audiences, and positioning. If you don’t know what these are, I will work with you to figure it out, and then I’ll do the competitive analysis to make sure you stand out from the crowd.
With a strategic plan, we can identify messaging opportunities, marketing channels, and rollout strategies that you may never have considered. Your marketing will be clearer, more persuasive, and more effective.
In other words, you’ll sell more.
Contact me and we can chat about what you’re trying to achieve.
My Blog Posts on Marketing Strategy
How to Build a Brand Strategy
Building a brand is hard. It’s not just about redoing your logo. It’s about answering, “what really makes our company special?” And […]
Your B2B Marketing Channel Checklist
If you do B2B marketing for startups, or you’re devising a go-to-market strategy for a new line of business in a B2B […]
How to Present Marketing to Your Board of Directors
Marketing VPs and even CMOs often get left out of board meetings. If you are invited to present your marketing strategy to […]
B2B Marketing & the New Digital Strategy
B2B marketing has changed a lot in the last 15 years – so much so that it’s starting to resemble B2C marketing. […]
A Sample One-Page Marketing Plan
Many people have asked what my one-page marketing plan template looks like with an example of real-world content filled in. So when my friend […]
The World’s Simplest Marketing Plan Template
A free, easy marketing plan template that anybody can use with simple how-to instructions. Ideal for small businesses or startups.
You always have two target audiences
Almost every Internet business has at least TWO very different target audiences. To be successful, you need to know who they are […]