The World’s Simplest Marketing Plan Template
A free, easy marketing plan template that anybody can use with simple how-to instructions. Ideal for small businesses or startups.
Category: Marketing
The Celebrification of Life, the Universe, and Everything
Eventually, everything in the world will be marketed and sold by celebrities. Here’s how to prepare yourself for this terrible fact.
The Pitfalls of Retargeting
Retargeting is an easy way to get the most out of your online marketing, but it can easily corrupt your marketing data if you’re not careful. Here’s how to avoid that.
Why DSP Advertising Doesn’t Work As Advertised
Demand-side platforms (DSPs) were supposed to revolutionize how we buy online advertising, but they have trouble delivering for performance marketers. Here’s why they haven’t lived up to the hype.
How To Become Famous: An MBA Perspective
How do you become famous? Read a business analysis of the sources of fame.
Lessons From the Original “Mad Man”
Marketing has changed enormously in the past 50 years, and yet we’re still making the same old mistakes.
Money Does Buy Happiness (Sorta)
It turns out the marketers are right: money does buy happiness. Well, almost. This is according to the Earth Institute’s World Happiness […]
Emotion Sells
If you’re like me, and you read a lot of evolutionary psychology books, you learn an odd fact: People feel first, and […]
Your website is only your customer’s second stop
Your website is not the sum of your online marketing. You must consider where customers actually learn about you, and then where they need to go to make you money.
Marketing Weasel Words #7: Season
Another fun marketing expression: season (n.) In the normal, temperate world, you have four seasons. In Thailand, there are three: hot, cold, […]
Thoughts on Steve Jobs
I’m a little sad to see Steve Jobs pass from the scene. Steve Jobs was an inspiration to technology marketers everywhere. He […]
Your Resume Can Hurt You
These days I am doing a lot of recruiting — for marketers, specifically. And I’m here to say that I gleefully discriminate […]
Marketing Weasel Words #5: Bicast Leather
It’s time for yet another misleading term only found in the world of marketing: bicast leather (n.) Bicast leather is to leather […]
Marketing Weasel Words #4: As Low As
Here’s another amusingly misleading marketing expression: as low as (adv.) Asterisks ahoy! “As low as” is a deliciously ambiguous term that simply means that somebody, […]
Improve your resume dramatically with virtually no lying
I help a lot of my friends with their resumes, and they often suck. As a marketer, I have one simple tip for them: Stop telling the truth.