Author: Daniel Silver

6 July, 202627 July, 2026Investing

(Nearly) Always Bad Investments

As a former financial services marketer, I sold a lot of people on investments or investing behavior that were bad for them […]

22 May, 202622 May, 2026Entrepreneurship, Marketing

Go-to-Market Strategy for Early-Stage Startups: What Actually Works

Are you pre-revenue and trying to figure out how to get your first customers? After advising dozens of early-stage startups at UC […]

2 April, 202429 May, 2024Entrepreneurship, Marketing

Avoid These Top 6 Mistakes When Building Your Startup Website

Are you building a website for your startup? As a marketing advisor to startups at UC Berkeley’s Skydeck incubator, I see founders […]

2 April, 20246 July, 2026Financial, Investing

What’s the Best Retirement Calculator?

The best retirement calculators are often free, and they don’t come from your financial institution!

8 February, 202415 November, 2024Entrepreneurship, Marketing

Top 5 Startup Marketing Mistakes (And How to Fix Them)

I’ve been a marketing advisor to early-stage startups at UC Berkeley’s Skydeck incubator for a few months now, and I wanted to […]

10 September, 20222 April, 2024Uncategorized

An open letter about proposed construction at 1752 Shattuck Avenue Berkeley

This is an open letter about a proposed construction project at 1752 Shattuck Avenue in Berkeley, California. I am concerned about this […]

21 July, 20217 July, 2023Acquisition Marketing, B2B, B2C

How to Audit Your Digital Marketing Channels

If you’ve been hired to take over a digital marketing project, your first order of business should be to understand and analyze what came before. Here’s how to conduct a comprehensive digital marketing audit.

5 January, 20216 March, 2024Politics

What will a second Trump administration look like?

It’s almost January 6th, and with Donald Trump still constantly teasing that he will run for president in 2024, I feel like […]

24 January, 20197 July, 2023B2B, Marketing, Marketing Automation, Search, SEO

How to Measure Marketing Attribution Accurately

Marketing attribution is about asking, out of the many marketing channels you are using and paying for, which marketing channels actually work? […]

20 September, 20187 July, 2023Branding, Strategy

How to Build a Brand Strategy

Building a brand is hard. It’s not just about redoing your logo. It’s about answering, “what really makes our company special?” And […]

10 September, 201820 January, 2025B2B, Marketing, Strategy

Your B2B Marketing Channel Checklist

If you do B2B marketing for startups, or you’re devising a go-to-market strategy for a new line of business in a B2B […]

3 May, 20187 July, 2023Marketing Automation

How to Choose Marketing Automation Software (or at least, how we did it)

When I was VP of Marketing at Newfi Lending, we decided we needed a new, proper marketing automation system.  The selection process […]

3 January, 20184 March, 2020Management, Marketing, Strategy

How to Present Marketing to Your Board of Directors

Marketing VPs and even CMOs often get left out of board meetings. If you are invited to present your marketing strategy to […]

2 November, 20152 April, 2024Marketing, Search, SEO

The Future of Search Marketing

Somebody recently asked me, what is the future of paid search marketing?  At first, I thought, the simple (and stupid) answer to […]

28 October, 201514 February, 2020Display, International, Marketing, Search, SEO

Spanish-English Glossary for Digital Marketing

If you do digital marketing in Spanish or many other languages, you quickly realize it’s hard to find good translations for English […]