How to Present Marketing to Your Board of Directors
Marketing VPs and even CMOs often get left out of board meetings. If you are invited to present your marketing strategy to […]
Category: Management
A Sample One-Page Marketing Plan
Many people have asked what my one-page marketing plan template looks like with an example of real-world content filled in. So when my friend […]
Thinking, Fast and Slow: A Review
“Thinking, Fast and Slow” is an approachable and comprehensive summary of behavioral economics from Nobel Prize winner Daniel Kahneman. I liked it a lot, and I discuss implications for marketing and management in this book review.
The World’s Simplest Marketing Plan Template
A free, easy marketing plan template that anybody can use with simple how-to instructions. Ideal for small businesses or startups.
How I Manage People
I believe in what I call Golden Rule Management. That is, you should manage people the way you want to be managed. […]
How to Give Workers “Drive”
Daniel Pink’s “Drive” isn’t just about how to manage knowledge workers — it’s about how to manage the entire next generation of workers.