Marketing VPs and even CMOs often get left out of board meetings. If you are invited to present your marketing strategy to an experienced and inquisitive board of directors, take it as more than an opportunity for your big close-up: rather, this is your chance to show how your marketing contributes to overall company strategy and […]
Many people have asked what my one-page marketing plan template looks like with an example of real-world content filled in. So when my friend Kerry Kobe at Sweet Sanity Designs needed to rethink her marketing strategy, I worked with her to fill out my marketing plan template, and she kindly allowed me to share her real sample marketing […]
“Thinking, Fast and Slow” is an approachable and comprehensive summary of behavioral economics from Nobel Prize winner Daniel Kahneman. I liked it a lot, and I discuss implications for marketing and management in this book review.
A free, easy marketing plan template that anybody can use with simple how-to instructions. Ideal for small businesses or startups.
I believe in what I call Golden Rule Management. That is, you should manage people the way you want to be managed. First and foremost, this means management by objectives — with a twist. What is Management by Objectives? In its simplest form, management by objectives (MBO) consists of collaborating with your reports to clarify […]
Daniel Pink’s “Drive” isn’t just about how to manage knowledge workers — it’s about how to manage the entire next generation of workers.