The world gives us too many things to remember. Names. Faces. Cardi B. To cope, our brains are always trying to forget about new things, like your company and what it does — not to mention Cardi B.
Branding is about tricking the customer’s brain to remember you. Branding is about making you stand out from the pack.
Branding is about making you irresistible and unforgettable.
Branding success is simple: just explain who you are and what makes you unique, in a way that is relevant and attractive to your customers. If your brand is not obvious in all your communications — your first email, your home page, your voice — you will fade into the background. I won’t let you make that mistake.
I will work with you to develop a meaningful brand, and I will find the words to sell it. Contact me to start the process.
Marketing communications work I have done:
- Product websites
- Landing pages
- Print and online advertising
- Case studies
- Marketing and transactional emails
- Product sheets and other collateral
- PR briefings and responses
- Sales presentations and supporting materials
- Video scripts
- White papers
- Trade show booths
My Blog Posts on Branding
How to Build a Brand Strategy
Building a brand is hard. It’s not just about redoing your logo. It’s about answering, “what really makes our company special?” And […]
What Makes a Good Brand?
I’m often talking to companies who ask me: What do you think of our brand? Do we need to change it? In […]
Why Branding Matters for Online Marketing
As a consultant specializing in online marketing, I’m often asked to just increase online sales — by hook or by crook. It […]
The Top 15 Questions for Good Branding and PR
Whether you’re a founder seeking money from investors, a CEO explaining your company to the press, or a marketer just trying to […]