How to Measure Marketing Attribution Accurately
Marketing attribution is about asking, out of the many marketing channels you are using and paying for, which marketing channels actually work? […]
Category: Search
The Future of Search Marketing
Somebody recently asked me, what is the future of paid search marketing? At first, I thought, the simple (and stupid) answer to […]
Spanish-English Glossary for Digital Marketing
If you do digital marketing in Spanish or many other languages, you quickly realize it’s hard to find good translations for English […]
LinkedIn Ads: A Hands-On Review
LinkedIn Ads is LinkedIn’s advertising platform. I’ve been using LinkedIn Ads on live clients since 2013, and since there aren’t many hands-on […]
SEO for Local Businesses
A number of my friends have small, local businesses, and I often see them making the same mistakes with their search engine […]
How to Find the Best SEO Keywords
Finding the best SEO keywords (search engine optimization) requires a good plan, some creativity, and a lot of research. Here’s how to do it.
Your website is only your customer’s second stop
Your website is not the sum of your online marketing. You must consider where customers actually learn about you, and then where they need to go to make you money.
Stop Using Broad Match on Google Adwords
If you are still using broad match for search engine marketing on Google, you are wasting your money. You can greatly improve […]
How to turn Google Conversion Optimizer into a better bid management tool
Harried search engine marketers like myself — and especially those who don’t have the money to pay for agencies or bid management […]