Marketing Weasel Words #9: Push the date forward
This isn’t really a marketing weasel word (yet), but I think it’s a wonderful ambiguity that often comes up in business contexts. […]
Category: Weasel Words
Marketing Weasel Words #8: Take it offline
More business jargon: let’s take it offline (v.) Translation: let’s stop discussing that irrelevant issue of yours, leaving you the responsibility for […]
Marketing Weasel Words #7: Season
Another fun marketing expression: season (n.) In the normal, temperate world, you have four seasons. In Thailand, there are three: hot, cold, […]
Marketing Weasel Words #6: Accelerate
Another fun marketing expression, this time with a business jargon slant: accelerate (v.) In basic physics, when you accelerate, it implies two […]
Marketing Weasel Words #5: Bicast Leather
It’s time for yet another misleading term only found in the world of marketing: bicast leather (n.) Bicast leather is to leather […]
Marketing Weasel Words #4: As Low As
Here’s another amusingly misleading marketing expression: as low as (adv.) Asterisks ahoy! “As low as” is a deliciously ambiguous term that simply means that somebody, […]
Marketing Weasel Words #3: Virtually
Another in my series of amusingly misleading marketing expressions. virtually (adv.) Virtually is the most beautiful word in marketingese because it actually […]
Marketing Weasel Words #2: Antibiotic-Free
Here’s another in my series of amusingly misleading marketing expressions. antibiotic-free (adj.) In the US, “antibiotic-free” means only that an animal did […]
Marketing Weasel Words #1: Limited Edition
I love collecting words and expressions commonly found in marketing copy that seem full of meaning, but that are in reality vacuous […]