How to Measure Marketing Attribution Accurately
Marketing attribution is about asking, out of the many marketing channels you are using and paying for, which marketing channels actually work? […]
Category: SEO
The Future of Search Marketing
Somebody recently asked me, what is the future of paid search marketing? At first, I thought, the simple (and stupid) answer to […]
Spanish-English Glossary for Digital Marketing
If you do digital marketing in Spanish or many other languages, you quickly realize it’s hard to find good translations for English […]
Is SEO Dead?
Recently somebody asked me, is search engine optimization dead? I asked them, what does that even mean? SEO is only dead when […]
SEO for Local Businesses
A number of my friends have small, local businesses, and I often see them making the same mistakes with their search engine […]
How to Find the Best SEO Keywords
Finding the best SEO keywords (search engine optimization) requires a good plan, some creativity, and a lot of research. Here’s how to do it.
Your website is only your customer’s second stop
Your website is not the sum of your online marketing. You must consider where customers actually learn about you, and then where they need to go to make you money.