Is SEO Dead?
Recently somebody asked me, is search engine optimization dead? I asked them, what does that even mean? SEO is only dead when […]
B2B Marketing & the New Digital Strategy
B2B marketing has changed a lot in the last 15 years – so much so that it’s starting to resemble B2C marketing. […]
What Makes a Good Brand?
I’m often talking to companies who ask me: What do you think of our brand? Do we need to change it? In […]
Why Branding Matters for Online Marketing
As a consultant specializing in online marketing, I’m often asked to just increase online sales — by hook or by crook. It […]
The Top 15 Questions for Good Branding and PR
Whether you’re a founder seeking money from investors, a CEO explaining your company to the press, or a marketer just trying to […]
LinkedIn Ads: A Hands-On Review
LinkedIn Ads is LinkedIn’s advertising platform. I’ve been using LinkedIn Ads on live clients since 2013, and since there aren’t many hands-on […]
Remembering Dennis Silver
This summary was prepared for Dennis Silver’s “Celebration of Life” held on February 21, 2009. Dennis Stephen Silver was born June 5th, 1944 […]
A Sample One-Page Marketing Plan
Many people have asked what my one-page marketing plan template looks like with an example of real-world content filled in. So when my friend […]
A Career Guide for StrengthsFinder?
Since I’ve written a popular post on how to use StrengthsFinder for career assessment, I’ve received a number of inquiries asking some […]
SEO for Local Businesses
A number of my friends have small, local businesses, and I often see them making the same mistakes with their search engine […]
Thinking, Fast and Slow: A Review
“Thinking, Fast and Slow” is an approachable and comprehensive summary of behavioral economics from Nobel Prize winner Daniel Kahneman. I liked it a lot, and I discuss implications for marketing and management in this book review.
How to Find the Best SEO Keywords
Finding the best SEO keywords (search engine optimization) requires a good plan, some creativity, and a lot of research. Here’s how to do it.
The World’s Simplest Marketing Plan Template
A free, easy marketing plan template that anybody can use with simple how-to instructions. Ideal for small businesses or startups.
How to Shave Perfectly, Every Time
This is the best shaving technique I’ve found, with dermatologist-approved recommendations for shaving cream, shaving oil, and moisturizers.
How I Manage People
I believe in what I call Golden Rule Management. That is, you should manage people the way you want to be managed. […]