Occupy Wall Street, One Year Later
The Occupy Wall Street movement is one year old. And what can we say it accomplished? Nothing, really. This post will make […]
How to Give Workers “Drive”
Daniel Pink’s “Drive” isn’t just about how to manage knowledge workers — it’s about how to manage the entire next generation of workers.
The Celebrification of Life, the Universe, and Everything
Eventually, everything in the world will be marketed and sold by celebrities. Here’s how to prepare yourself for this terrible fact.
The Pitfalls of Retargeting
Retargeting is an easy way to get the most out of your online marketing, but it can easily corrupt your marketing data if you’re not careful. Here’s how to avoid that.
Why DSP Advertising Doesn’t Work As Advertised
Demand-side platforms (DSPs) were supposed to revolutionize how we buy online advertising, but they have trouble delivering for performance marketers. Here’s why they haven’t lived up to the hype.
Marketing Weasel Words #9: Push the date forward
This isn’t really a marketing weasel word (yet), but I think it’s a wonderful ambiguity that often comes up in business contexts. […]
Finding Your Career with StrengthsFinder 2.0
If you’re a mid-career professional who’s no longer finds great satisfaction in what you do, maybe it’s because your aren’t capitalizing on your biggest strengths. Here’s a process based on StrengthsFinder 2.0 that can help you identify what you love to do.
How To Become Famous: An MBA Perspective
How do you become famous? Read a business analysis of the sources of fame.
Lessons From the Original “Mad Man”
Marketing has changed enormously in the past 50 years, and yet we’re still making the same old mistakes.
Money Does Buy Happiness (Sorta)
It turns out the marketers are right: money does buy happiness. Well, almost. This is according to the Earth Institute’s World Happiness […]
Marketing Weasel Words #8: Take it offline
More business jargon: let’s take it offline (v.) Translation: let’s stop discussing that irrelevant issue of yours, leaving you the responsibility for […]
Emotion Sells
If you’re like me, and you read a lot of evolutionary psychology books, you learn an odd fact: People feel first, and […]
Your website is only your customer’s second stop
Your website is not the sum of your online marketing. You must consider where customers actually learn about you, and then where they need to go to make you money.
Marketing Weasel Words #7: Season
Another fun marketing expression: season (n.) In the normal, temperate world, you have four seasons. In Thailand, there are three: hot, cold, […]
Stop Using Broad Match on Google Adwords
If you are still using broad match for search engine marketing on Google, you are wasting your money. You can greatly improve […]