B2B marketing has changed a lot in the last 15 years – so much so that it’s starting to resemble B2C marketing. Digital marketing and mobile marketing, which used to be non-existent or negligible, are now front and center among B2B marketing tactics. So what happened here, and what does modern B2B marketing look like? […]
I’m often talking to companies who ask me: What do you think of our brand? Do we need to change it? In most cases, they don’t really mean their brand at all: really, what they mean is their logo, or maybe even their trademarked name. Now, your name and logo are important, but they are […]
As a consultant specializing in online marketing, I’m often asked to just increase online sales — by hook or by crook. It makes sense: whether you’re a startup or an established business, everybody needs topline revenue, right? Now sometimes it’s possible to increase sales just by doing the technical stuff right — say, by targeting […]
Whether you’re a founder seeking money from investors, a CEO explaining your company to the press, or a marketer just trying to make some business happen, your audience is going to have the same basic questions about your company. These questions come down to understanding what your company is and why it exists. In essence, […]
LinkedIn Ads is LinkedIn’s advertising platform. I’ve been using LinkedIn Ads on live clients since 2013, and since there aren’t many hands-on reviews from actual marketers, I thought I’d contribute one explaining how best to advertise on LinkedIn. What is LinkedIn Ads? LinkedIn Ads is LinkedIn’s proprietary advertising platform. It’s similar to other pay-per-click (PPC) […]
This summary was prepared for Dennis Silver’s “Celebration of Life” held on February 21, 2009. Dennis Stephen Silver was born June 5th, 1944 in Miami, Florida to Sam I. Silver (later always known as Judge Silver) and Helene Corenblum Silver. Sam (born in West Blocton, Alabama) and Helene (born in Rome, Georgia) were both Southern Jews, […]
Many people have asked what my one-page marketing plan template looks like with an example of real-world content filled in. So when my friend Kerry Kobe at Sweet Sanity Designs needed to rethink her marketing strategy, I worked with her to fill out my marketing plan template, and she kindly allowed me to share her real sample marketing […]
Since I’ve written a popular post on how to use StrengthsFinder for career assessment, I’ve received a number of inquiries asking some variation on the following questions: I have the following StrengthsFinder themes, so what job do you recommend for me? Given my StrengthsFinder themes, am I in the right career? How do I transition […]
A number of my friends have small, local businesses, and I often see them making the same mistakes with their search engine optimization (SEO) — in other words, with making their website findable for search engines. Since SEO is often the cheapest and easiest form of internet marketing you can do, I hereby offer my […]
“Thinking, Fast and Slow” is an approachable and comprehensive summary of behavioral economics from Nobel Prize winner Daniel Kahneman. I liked it a lot, and I discuss implications for marketing and management in this book review.
Finding the best SEO keywords (search engine optimization) requires a good plan, some creativity, and a lot of research. Here’s how to do it.
A free, easy marketing plan template that anybody can use with simple how-to instructions. Ideal for small businesses or startups.
This is the best shaving technique I’ve found, with dermatologist-approved recommendations for shaving cream, shaving oil, and moisturizers.
I believe in what I call Golden Rule Management. That is, you should manage people the way you want to be managed. First and foremost, this means management by objectives — with a twist. What is Management by Objectives? In its simplest form, management by objectives (MBO) consists of collaborating with your reports to clarify […]
The Occupy Wall Street movement is one year old. And what can we say it accomplished? Nothing, really. This post will make a few of my friends upset. They will say, “Occupy may not have had a big impact, but it really helped raise our consciousness to issues of inequality in society. It created a […]