Another fun marketing expression:
In the normal, temperate world, you have four seasons. In Thailand, there are three: hot, cold, and rainy. In Hawaii or Antarctica, only one.
But retailers have anywhere from 12 to 24 “seasons” throughout the year. A season is basically anything that motivates them to change store decorations. As a result, every sale can claim to have the lowest prices of the season, because the season will end in just a few weeks.
Marketing copy: Come get the guaranteed lowest prices of the season!
Translation: Come get the lowest prices until next week, when the 4-day-long pre-pre-President’s Day season ends!