Another fun marketing expression:

season (n.)

In the normal, temperate world, you have four seasons.  In Thailand, there are three: hot, cold, and rainy.  In Hawaii or Antarctica, only one.

But retailers have anywhere from 12 to 24 “seasons” throughout the year.  A season is basically anything that motivates them to change store decorations.  As a result, every sale can claim to have the lowest prices of the season, because the season will end in just a few weeks.

For example:

Marketing copy: Come get the guaranteed lowest prices of the season!

Translation: Come get the lowest prices until next week, when the 4-day-long pre-pre-President’s Day season ends!

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