Marketing Weasel Words #6: Accelerate
Another fun marketing expression, this time with a business jargon slant: accelerate (v.) In basic physics, when you accelerate, it implies two things: (1) you are already moving with some velocity; and (2) you are moving in a certain direction. Paradoxically, in business, when you say “accelerate,” it implies two things: (1) you are not […]