Thoughts on Steve Jobs
I’m a little sad to see Steve Jobs pass from the scene. Steve Jobs was an inspiration to technology marketers everywhere. He […]
Your Resume Can Hurt You
These days I am doing a lot of recruiting — for marketers, specifically. And I’m here to say that I gleefully discriminate […]
Marketing Weasel Words #6: Accelerate
Another fun marketing expression, this time with a business jargon slant: accelerate (v.) In basic physics, when you accelerate, it implies two […]
My Career Advice, Part 1
People foolishly ask me for career advice, just because they find my blog. They say to themselves, “Daniel looks like he’s having […]
Marketing Weasel Words #5: Bicast Leather
It’s time for yet another misleading term only found in the world of marketing: bicast leather (n.) Bicast leather is to leather […]
Marketing Weasel Words #4: As Low As
Here’s another amusingly misleading marketing expression: as low as (adv.) Asterisks ahoy! “As low as” is a deliciously ambiguous term that simply means that somebody, […]
Marketing Weasel Words #3: Virtually
Another in my series of amusingly misleading marketing expressions. virtually (adv.) Virtually is the most beautiful word in marketingese because it actually […]
Tea Party: Republican Rebrand or Multiple Personality Disorder?
Like abused children, members of the Tea Party are Republican voters full of amnesiac anger toward the party that abused their trust and increased our debt.
Does it make sense to get an MBA?
Friends often ask me, should I get an MBA? Often, this is in response to some article they read claiming that an […]
Marketing Weasel Words #2: Antibiotic-Free
Here’s another in my series of amusingly misleading marketing expressions. antibiotic-free (adj.) In the US, “antibiotic-free” means only that an animal did […]
Marketing Weasel Words #1: Limited Edition
I love collecting words and expressions commonly found in marketing copy that seem full of meaning, but that are in reality vacuous […]
FTC do-not-track list is actually good for marketers
The FTC recently announced a proposal to let consumers opt out of all the tracking that occurs when they browse the Internet, […]
Improve your resume dramatically with virtually no lying
I help a lot of my friends with their resumes, and they often suck. As a marketer, I have one simple tip for them: Stop telling the truth.
You always have two target audiences
Almost every Internet business has at least TWO very different target audiences. To be successful, you need to know who they are […]
Is a 4-Hour Workweek really possible?
The 4-Hour Workweek as described by Tim Ferriss is a great idea — IF you’re good at search engine marketing AND you’re very, very lucky.