Marketing

Blekko search engine: Blecch

It would be nice if the new Blekko search engine were to become a serious rival to Google.  It would be great to have a human-monitored search engine that promises to remove all the junk sites, SEO zombies, and affiliates that pollute your searches.

Sadly, it doesn’t work, and it won’t make it.  Why?

First, the name could perhaps only be made worse by adding the word “vomit.”

Second, so far the results are poor.  Their big launch day is Monday, and they even got a mention in the NYT and WSJ. (Kudos to the PR team!)  But based on my searches, people will visit once, yawn at the confusing results, and never come back.

Just look at the term “stock trading,” a search term I’m intimately familiar with. The first results is basement broker Firstrade. The remaining results are junk sites. Google has nothing to fear.

Third, your options for interacting with the results are obscure and require login.  That’s annoying, and just another reason to leave without a trace.

Too bad — I really would like to see a search engine that delivers on the promise implied by Blekko.

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