Search engine optimization (SEO) is one of the cheapest ways to acquire new customers, as well as one of the most misunderstood. There is no reason, however, for SEO to remain a form of mystical voodoo. As an SEO consultant, I feel it is important to help companies understand how powerful SEO is as a marketing tool, and how to implement SEO in everything they do.
What is SEO?
Search engine optimization itself is relatively simple: it means optimizing your site to make it as “findable” as possible by prospective customers, which in turn means making your site as visible as possible to the search engine robots constantly crawling the Internet. Unfortunately, knowing where the robots look and what they can read is not exactly intuitive. Plus it also requires understanding and anticipating the precise search keywords that humans use when they seek out your company, your services, or your solutions to their problems.
My approach to SEO consulting
As an SEO consultant, I take a more strategic approach than the usual SEO firm. The goal is to make search engine optimization an integrated part of your marketing plan, not just a hunt for clicks. My process is designed to identify the precise SEO keywords you need to optimize for, not just apply a one-size-fits-all approach that chases the same generic, high-volume terms as everybody else.
To this end I will ask you about your current and future acquisition objectives and gather information about your customers and competitors. I will also audit your current search activity and your experience, if any, with search engine marketing.
My goal is also to make you successful and also independent. I will work with you to set up measurement tools and teach you what I’m doing, so that you can understand what SEO is, how to measure it, and how to fix your own problems autonomously.
SEO questions I can address for you:
- What is my current SEO status and ranking today?
- What search keywords currently drive traffic to my site, and which should but don’t?
- What keywords do customers use when trying to find my brand or company category?
- What keywords do customer use when seeking solutions to the problems my company solves?
- What SEO optimizations can I make now that can have a likely impact on my search rankings?
- How can I tell whether my SEO status is improving?
If you’d like to talk more about your SEO consulting needs, contact me.
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