Marketing attribution is about asking, out of the many marketing channels you are using and paying for, which marketing channels actually work? Which ones don’t? And are you paying the right amount for the ones that do work? Measuring marketing attribution is one of the biggest challenges for high-scalability performance marketing, and I don’t believe […]
Somebody recently asked me, what is the future of paid search marketing? At first, I thought, the simple (and stupid) answer to this question is: The future of search marketing is whatever Google says it is.
If you do digital marketing in Spanish or many other languages, you quickly realize it’s hard to find good translations for English terms that you use every day.
Recently somebody asked me, is search engine optimization dead? I asked them, what does that even mean? SEO is only dead when people stop using search engines, and I don’t think that’s happening any time soon. So what do people really mean when they say SEO is dead? I took a look at the “literature” […]
A number of my friends have small, local businesses, and I often see them making the same mistakes with their search engine optimization (SEO) — in other words, with making their website findable for search engines. Since SEO is often the cheapest and easiest form of internet marketing you can do, I hereby offer my […]
Finding the best SEO keywords (search engine optimization) requires a good plan, some creativity, and a lot of research. Here’s how to do it.
Your website is not the sum of your online marketing. You must consider where customers actually learn about you, and then where they need to go to make you money.